Not What They Seem To Be

Does anyone think that fake pricing is not only annoying, but also immoral?

Now, airlines regularly sell seats at a price, but tack on other fees not mentioned therein. For example, we recently bought airline tickets to fly from Orlando to Miami for $89 (including taxes, tags, license, and union dues). We were encouraged to pre-purchase baggage tickets 1to check the bags to save money and ensure our bags would be on the same flight as we will be. I did that today on the Internet. The cost? $55.00. That’s over 61% of the ticket price.

Travel agents are famous for this, quoting one price for a vacation or a cruise then in tiny print reveal that the price does not include government taxes and other fees. Is this materially different from the bait and switch tactics of retailers who advertise an item at a bargain price but have only more expensive items in stock?

What other examples of this kind of fake pricing have you encountered?


1 to check the bags